Discounting is one of the most hotly debated topics in the facial aesthetics industry. On

Referrals are the lifeblood of a sustainable facial aesthetics business. When done well, a referral-based

Running a facial aesthetics business is as much about choosing the *right* patients as it

From “Am I Even Good Enough?” to “Maybe I Love Myself Too Much?” There was

In the aesthetics industry, conversions don’t happen on Instagram or through flashy before- and-after pictures.

Instagram is one of the most visible tools for marketing facial aesthetics—but visibility doesn’t always

One of the most common goals I hear from new facial aesthetic practitioners is, “I

In the world of facial aesthetics, clinical skills get your foot in the door—but it’s

Starting a facial aesthetics business is exciting—but also overwhelming.

I love reading, watching and attending workshops anything to do with business — especially marketing.

The universe clearly approves of toxin & tear troughs. 😏

Yesterday I spoke to a dentist. She loves facial aesthetics. But she felt tricked.