The Growth Junkie (Scale or Die)
These are your empire-builders. Always hiring. Always buying new chairs. Obsessed with expanding—even if their profit margin looks like a thin Mint in a heatwave.
THINK: “How many more rooms can I cram in?”
RISK: Scaling chaos without operational systems = burnout + broken culture.
The Protector (Cashflow is King)
Plays defence. Obsessed with compliance, stability, and protecting what they’ve built. Runs a tight ship, low overhead, rarely takes big risks.
THINK: “Let’s make sure the ship doesn’t sink.”
RISK: Misses big growth windows due to fear of rocking the boat.
The Exit Planner (Freedom > Everything)
Every decision is reverse-engineered from the finish line. They’re cleaning up their books, systemising like mad, and prepping for a future sale or semi-retirement.
THINK: “How do I make this sellable without ME in it?”
RISK: Can obsess over future valuation and forget to actually lead the team today.
Which one are you—and is it working for where you REALLY want to go?
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