Having trouble explaining what you do in aesthetic treatments?

Use this easy formula: "I do X for Y so they can Z”
Picture of Dr. Harry Singh
Dr. Harry Singh

Dr. Harry Singh Author - UK's No1 Aesthetic Mentor

Example: “I provide non-surgical cosmetic treatments for busy professionals over 30 so they can look refreshed and feel confident.”

This one sentence becomes:

  • Your elevator pitch
  • Your social media bio
  • Your website headline
  • How you introduce yourself to clients

When people quickly understand what you do, who you help, and what results you give them, they trust you faster.

Your task: Write your own version using this format and use it everywhere.

Remember: You’re not just selling Botox or fillers. You’re selling confidence and peace of mind. Your clients aren’t buying treatments – they’re buying the certainty of looking and feeling better.

P.S. My training programmes teach more than just injection techniques. They teach you how to present yourself as a trusted expert without sounding pushy or generic.

That’s it. Same message, much clearer and less jargon-heavy.

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