Alright, let’s rip the plaster off quick:
If your diary feels like it’s either rammed or completely dead, you’re not unlucky.
You’re just not running your business properly.
Most aesthetic clinics right now?
They’re living on HOPE MARKETING:
- Post a random "Look at this lip filler!" photo with zero context
- Spam a 10% off offer every time the diary goes quiet
- Pray that a few bored housewives stumble across it
- Wonder why the phone isn’t ringing
That’s Not A Marketing Plan, That’s Emotional Self-Harm
You wouldn’t only brush your teeth when you start to smell your breath, right?
So why the hell are you only marketing when you smell your empty diary?
The Truth Is:
- Consistency beats panic every damn time.
- The best clinics have lead generation systems that run whether they’re busy, dead, on holiday, or asleep.
- They're not waiting to feel inspired. They’ve got marketing running on rails like Amazon Prime.
Feast or famine is a SYMPTOM.
- Zero long-term brand strategy
- No proper lead capture or follow-up
- No patient journey beyond “thanks for your money, bye”
- And 100% emotional decision-making instead of strategic execution.
- Post value-based content 5x a week MINIMUM.
- Educate, entertain, inspire — not just “Look at my injector skills.”
- Offer call-to-actions that aren’t just “Book now.” Offer value first.
Question: Are you showing up online more than you’re showing up
to whine about it?
- Stop relying on social media alone.
- Capture emails, build a list, nurture that list like your business depends
on it — because it does.
Question: If Instagram died tomorrow, would you have ANY direct
access to your potential patients?
- If someone enquires and you ghost them because you’re “too busy,” congrats, you just wasted money.
- Set up auto-responders, scheduled follow-up calls, text reminders. Make it impossible for good leads to fall through the cracks.
Question: How many patients have you lost because you couldn’t
be arsed to chase properly?
- Botox isn’t what people want. Confidence is.
- Lip filler isn’t what they crave. It’s feeling beautiful, powerful, sexy.
Question: Does your marketing talk about YOU, the product… or
THEM and the outcome they dream about?
- Set marketing targets when you’re BUSY, not desperate.
- Create campaigns 1-2 months ahead. Think seasons, events, patient
journey milestones.
Question: If you stopped posting today, how many booked patients
would you still have 3 months from now?
Feast and famine isn’t some cosmic punishment. It’s basic business cause and effect.
No plan = no pipeline.
No pipeline = no patients.
No patients = no practice.
It’s that simple.
You either build a machine now that feeds you even when you’re knackered… Or keep living the “I hope next month is better” fantasy while your competitors pick your bones clean.
YOUR MOVE.
