🩸 BLEEDING EDGE BRIGADE – You’ve seen them.
Day 2 of aesthetics training and they’re already £35k deep in gadgets. Cold lasers, AI-driven wrinkle maps, “game-changing” ultrasound scanners they’ll never learn to use properly.
They call it innovation.
I call it panic-spending in a lab coat.
💸 No marketing system.
💸 No patient flow.
💸 No clue what converts.
But hey, at least they’ve got a £10k skin analysis iPad gathering dust in the drawer.
Then the inevitable happens—they DM me:
“Harry, what should I buy to grow my clinic?”
Answer? NOTHING.
Because here’s the kicker:
📉 TECH IS NOT STRATEGY.
📉 LASERS DON’T FIX YOUR LEAD GENERATION.
📉 TOOLS DON’T MAKE YOU TRUSTED.
Meanwhile, the LEADING EDGE LEGENDS are out there doing it right.
They ask:
👉 “Will this improve outcomes?”
👉 “Is there data to back this?”
👉 “How do I scale this with patients, not pain?”
They don’t chase shiny.
They chase certainty. Systems. Skills. Measurable results.
They build clinics, not clutter.
They INVEST in outcomes, not optics.
If you’re trying to buy your way to success—you’ve already lost.
Bleeding-edge = broke, overwhelmed, and underperforming.
Leading-edge = consistent, profitable, respected.
So…
Which one are YOU building?
