Welcome to this week’s no-fluff recap — where we tear apart lazy trends, challenge industry fluff and share what it actually takes to perform at the highest level in aesthetics, business and life.
(AKA: How the industry convinced itself that charging more for doing less is a virtue.)
The aesthetic world’s latest obsession?
The problem?
We’ve confused minimalism with mastery. Injectors are proudly squirting 1 unit per site and acting shocked when their 26-year-old patient says: “I still look the same — just poorer.”
Let’s be clear: Microdosing isn’t a revolutionary technique — it’s an avoidance strategy. A way to dodge responsibility, real anatomy and patient expectations.
Where microbotox does shine: skin texture, pore size, oil control, neck lines — and only as an adjunct to proper dosing.
Final truth: You’re not a better injector because you underdose. You’re just a
less effective one. Stop hiding behind “subtle” when you mean “ineffective.”
This week, I opened up about a decision that surprises a lot of people — even makes some uncomfortable:
I use a life coach.
Not because I’m lost.
Not because I’m spiralling.
Because I wanted more.
I wasn’t in crisis — but I wasn’t in flow either.
I was productive… but not potent.
Ideas everywhere… but not landing deep enough.
And when you’re an operator, a creator, a mentor — you need space to think sharper, act faster, and build with intention.
That’s what coaching gave me:
The best question my coach ever asked me?
“Do you want to be productive — or potent?”
Since then, I’ve cut vanity projects, protected my thinking time and learned to say no to things that don’t build real legacy.
And let’s kill this myth once and for all:
Coaching isn’t therapy.
It’s not a crutch.
It’s a strategy for high-performers who refuse to coast on default.
If you think you’re “too good” for a coach… you’re probably the one who
needs it most.
“Stop Babysitting With Baby Botox – Your 5-Step Action Plan”
In this week’s Strategic Moves section, we went from theory to action tearing down the microdosing madness and replacing it with a practical, powerful clinical strategy.
Here’s your no-nonsense playbook:
→ A strong 25-year-old needs dosing, not diluted mist.
→ Pores? Texture? Fine neck lines? Fine. But don’t use it to fix glabellar lines.
→ Subtle = believable change. Not zero change.
→ Standard intramuscular dosing first. Microbotox as the topcoat, not the entire paint job.
→ You’re not safer if the patient sees no result. You’re just postponing the complaint.
Quick-win challenge of the week:
Ban the phrase “Baby Botox” from your vocabulary.
Replace with: “We’re using a lighter dose here, based on functional movement — not age.”
That’s how you position yourself as an expert, not a trend follower.
This week we tackled three kinds of underperformance:
If there’s a takeaway from all three?
Stop doing less and calling it more. Stop hiding behind subtle. And stop thinking help = weakness.
Whether it’s your technique, your mindset or your strategy — the boldest move you can make right now?
Go deeper. Commit harder. Play bigger.
“Baby Botox gives you a more natural look.”
“It’s perfect for younger patients.”
“And it’s safer. Fewer side effects!”
Bullsh*t.
You’ve basically got a group of aesthetic influencers turning underdosing into a virtue. Same people who tell you to inject 1 unit per site and act surprised when their 26-year-old patient comes back in 3 weeks saying “Nothing’s changed except my bank balance.”
This isn’t innovation—it’s a cocktail of fear, marketing and influencer fluff designed to sell more training, more nonsense and more illusion.
The entire premise is built on avoidance. Avoiding patient complaints. Avoiding learning anatomy properly. Avoiding having to commit to a result.
It’s like saying, “I don’t want to burn the steak, so I’ll just wave it near the grill and call it ‘medium rare.”
Let’s pull apart the three BIG myths that microdosing lovers cling to like it’s gospel.
Let’s actually unpack that.
Do patients want to look frozen? No.
Do patients want to see no result? Also no.
So what’s the middle ground?
It’s not LESS Botox—it’s SMART Botox
It’s anatomy. It’s dosing muscles based on strength. It’s understanding vectors and antagonism.
It’s not just randomly diluting 100 units into 5ml and giving your patient a glorified saline facial.
In reality, the “natural” look doesn’t come from using less. It comes from knowing where and how to use enough.
REAL RESEARCH: A 2023 systematic review found that patient satisfaction with standard Botox doses was just as high (if not higher) than with microdosing—provided the injector understood muscle balance and facial dynamics.
Another 2022 clinical trial found no statistical difference in naturalness perception between “baby botox” and conventional protocols when done by skilled hands.
So what does that tell you?
It ain’t the dose. It’s the DOER
This is where it gets comical.
They hear “baby Botox” and think it’s for babies. Or Gen Z influencers. Or anyone under 30.
Here’s the truth: younger patients have STRONGER muscles, not weaker ones. They frown harder. Smile bigger. Raise brows like they’re at a constant surprise party.
So let me ask—how exactly is LESS toxin supposed to control MORE activity?
It isn’t. You’re just underdosing and hoping their collagen compensates.
One of the only trials assessing Botox in <30s found that microdosing under-treated glabellar lines in 70% of cases unless combined with targeted intramuscular dosing.
Meanwhile, 90% of those “baby Botox” patients either returned for a top-up OR switched providers. So again… remind me what’s ideal about that?
Ah yes, because using less of the drug magically makes you safer.That’s like saying smaller knives reduce kitchen injuries. It’s not about size—it’s about how you wield it.
In microdosing, you often have 100+ injection points. That’s 100+ chances to bruise, nick vessels, or mess up your depth. Superficial injections carry their own set of risks—like intradermal nodules, excessive redness or patchy diffusion.
And here’s the plot twist: the most common complication from microdosing?
Lack of result.
Which leads to repeat appointments. Top-ups. Corrections. Refunds. And more patient distrust.
The worst part? When you underdose, you don’t even know if the technique failed or the dose was just inadequate. Your clinical feedback loop is broken.
I’m not saying it’s worthless. Just overhyped. Like a Peloton in a living room with no electricity.
There ARE places where microdosing works—IF you use it correctly.
Here’s where it shines:
A 2021 study on 35 patients found an 87% improvement in pore appearance using microbotox intradermally. That’s a valid use case.
Another trial showed increased patient satisfaction only when microbotox was used adjunctively—not instead of—standard intramuscular dosing.
But Don’t Pretend It’s A Replacement For Actual Botox.
You can’t throw diluted toxin across someone’s forehead and expect to erase moderate-to-severe glabellar lines.
And if you’re doing that, let’s call it what it is: a placebo with paperwork.
Let me be blunt: it’s easy to sell.
It’s all feel-good fluff.
But it’s NOT better medicine. And it’s definitely not better results. It’s the equivalent of printing “organic” on a packet of crisps. Sounds better. Works the same. Costs more.
We’ve got a problem in aesthetics—and microdosing is a symptom. Practitioners are more afraid of overdoing than underdelivering. So they use microdoses, call it “natural,” and when the patient sees no change? Blame their expectations.
That’s not aesthetic medicine. That’s aesthetic avoidance.
Here’s your actual evidence-based protocol:
Are you microdosing because it works—or because you’re scared?
Because if your technique’s solid, your anatomy’s on point and your communication is clear, you don’t NEED to hide behind diluted distractions.
Patients don’t want “subtle.” They want “significant, believable change.”
So give them that. With integrity. With evidence. And with a syringe full of confidence—not compromise.
A slight tilt of the head.
A polite pause in conversation.
A loaded: “Everything alright?”
Let’s get something straight.
I don’t work with a life coach because I’m falling apart.
I work with a coach because I want to stay ahead — sharp, clear and dangerous in the best way possible.
Because here’s the truth that most people in clinical business don’t want to admit:
Success can be deceiving.
You can be busy, booked and making money — and still know deep down you’re leaving potential on the table.
That was me.
From the outside, everything was functioning: clinic full, academy expanding, multiple revenue streams.
But internally, I knew something was off.
Not broken. Just… misaligned.
I wasn’t in chaos — but I wasn’t in flow either.
I was thinking too wide, executing too shallow.
Running on momentum, not precision.
And for someone wired like I am — detail-driven, focused, disciplined — that mental fuzziness felt like betrayal. So I did something most in our industry would never do:
I hired a coach.
Not to “fix” me.
To sharpen me.
I Didn’t Need Rescue — I Needed Focus.
People assume coaching is something you reach for in a breakdown.
But what if you reached for it before you broke?
I didn’t choose a coach because I was lost.
I chose one because I was ready to go beyond what I could engineer alone.
I’ve always respected the concept of coaching — I didn’t think it was woo woo or soft. But I didn’t prioritise it either. I believed, like many clinicians do, that if you’re smart enough, disciplined enough and hardworking enough… you’ll figure it out.
But that mindset has a ceiling.
And eventually, I hit it.
It wasn’t a dramatic moment — no collapse or meltdown.
It was quieter than that. A friction. A mental noise I couldn’t mute.
I had more ideas than ever — but none of them were going deep.
More opportunities — but less clarity on which ones really mattered.
That’s when I knew:
If I wanted precision, I needed external eyes.
Not a friend. Not a fan.
A coach.
He simply asked:
“Do you want to be productive — or potent?”
That stopped me in my tracks.
Because being productive was never the problem. I can outwork most people on little sleep. But being potent—intentionally powerful, strategically selective — that’s what was missing.
From that point on, everything changed.
I didn’t need more energy.
I needed fewer distractions.
Since working with a coach, my operating system has evolved completely:
It wasn’t about doing more.
It was about doing what actually matters, properly.
Coaching filters the noise. I stop chasing every good idea and start executing only the ones with real ROI.
Coaching gave me the frameworks and feedback loops I needed to build, not just operate. And to stop conflating being busy with being effective.
Most burnout isn’t from doing too much — it’s from doing too much of the wrong thing. Coaching helped me align action with outcomes.
Let’s End the Stigma
There’s a bizarre stigma around coaching in professional circles.
Especially in medicine and dentistry.
As if asking for outside guidance is weakness. As if we should have it all figured out because we wear a title.
It’s outdated thinking.
Top athletes? Coached.
Top CEOs? Coached.
Even elite investors — surrounded by data — still use coaches for decisions,
vision and discipline.
So why wouldn’t I?
If you’re running a clinic, mentoring others or building multiple businesses and you think you’re “too good” for a coach…
I promise you: you’re not.
In fact, if you’re aiming for longevity, sanity and serious impact — you’re the one who needs it most.
Coaching isn’t therapy.
It’s not emotional triage.
It’s high-performance infrastructure.
And I’ll say this without flinching:
Hiring a coach was one of the best strategic decisions I’ve ever made.
Not because I needed saving. Because I wanted to stretch
So you’ve just read the truth about microdosing—how it’s not some enlightened, minimalist breakthrough but often a glorified way of doing less and charging more.
Let’s cut the fluff and get down to what actually works. Here are 5 brutally practical action points to help you bin the underdosing mindset, keep your patients safe and deliver results that don’t vanish in a puff of diluted saline.
Why it matters: Your patient’s passport doesn’t inject the toxin—you do. Muscles don’t care if someone’s 23 or 53. What matters is strength, movement patterns and baseline dynamic activity.
How to apply:
Harry’s rule: If the muscle pulls hard, dose hard. Full stop.
Ask yourself: Am I treating the muscle in front of me, or the number in their birth certificate?
Why it matters: Microdosing works when used for what it was designed for
—not as a blanket protocol. It’s for texture tweaks, oil reduction, pore tightening. Not for freezing the glabella with “gentle energy.”
When to use it:
Example: Use 30 units diluted in 3ml saline across 100 microinjections in the T-zone for texture + pore control. Combine with RF microneedling for actual change.
Evidence: Microbotox showed >80% pore size reduction in controlled
studies when used intradermally—not intramuscularly.
Ask yourself:
Am I using microdosing as an artful adjunct—or a lazy replacement?
Why it matters: There’s a difference between “natural” and “nothing happened.” Most complaints about Botox not working come from underdosing, not overdoing. You want subtle? Great. But subtle shouldn’t mean undetectable.
How to fix it:
Harry’s line: “Subtle doesn’t mean silent. It means believable.”
Ask yourself:
Would I be happy charging for this result if it were done to my own face?
Why it matters: The best results come from layering, not choosing one tribe
(macro vs. micro) like it’s a turf war.
Protocol example:
Don’t make microbotox your entire strategy. Make it the icing, not the bloody sponge.
Harry’s rule: If you’re using microbotox alone to treat all facial zones—you’re not innovating. You’re just avoiding commitment.
Ask yourself:
Is this protocol evidence-based—or just influencer-approved?
Why it matters: Many practitioners microdose because they think it’s “safer.” Less chance of complications. Fewer angry reviews. More peace of mind. That mindset will keep you mediocre.
Facts:
How to flip it:
Patients trust you to deliver a result, not just avoid a complication.
Ask yourself:
Am I injecting for safety—or avoiding responsibility?
Stop saying “Baby Botox.”
Instead, explain:
“We’re using a lower dose in this area not because of age, but because this muscle requires less modulation. The goal is still improvement, not minimalism.”
It positions you as strategic, not submissive. That alone builds trust. Try it with one patient. Watch their reaction. Then watch your results improve.
You can microdose, layer, modulate, dilute… hell, you can sing to your syringes before injecting—but NONE of that matters if you don’t first commit to clarity, conviction and correct dosing.
Let influencers chase trends. You’re here to chase outcomes.
In next week’s edition:
Clinical Myth:
“Skin Boosters — The New Bitcoin!”
A breakdown of the hype, the hope and the hard truths behind injectable skincare inflation.
Harry’s Honest Hour:
“The Loneliest Role in Aesthetics? The One at the Top.”
A vulnerable exploration of leadership isolation, emotional fatigue and how
to lead without losing yourself.
Strategic Practice Move:
“How to Build Your Week Like a CEO, Not a Technician.”
Tactical planning, calendar design and decision frameworks to shift from
‘doing’ to ‘directing.’