If you’ve ever been sued, sold IV drips or stuck a blunt cannula where it didn’t belong, this one will hit home (and probably a few nerves).
This week, I’m dragging Aesthetic’s latest fashion trends through the legal shredder:
Here’s what’s inside:
The wellness world is slinging saline like it’s salvation—but here’s the truth: Unless you’re deficient, hospitalised or dying, your vitamin drip is doing nothing but draining your bank account. I rip apart the research (or lack of it), show you the placebo theatre behind IV lounges and give you the ammo to stop playing along with the scam.
A university with an ego the size of its CPD budget. A toxin giant who thinks trademark tantrums are a business strategy. Two legal threats, zero tears. I tell the story of how pathetic legal letters have become the passive-aggressive emojis of the aesthetic world—and why getting sued means you’re doing something right.
“Use It Right or Don’t Use It At All”
Blunt isn’t bulletproof. This one’s for all the cannula cowboys and needle-phobes coasting on safety first nonsense. Three ruthless, evidence-backed tactics to use cannulas properly—or admit you’re not safer, just lucky.
Are you ready to stop performing for the placebo crowd and start injecting with purpose? Or are you still praying your drip bar gets featured in Goop? Either way—buckle up.
You’ve seen it all over Insta. IV lounges. “Wellness bars.” Photos of influencers hooked up to drips with captions like “boosting immunity” or “resetting my system.” The vibe is very “science meets spa day” right? The pitch: jam vitamins straight into your vein, skip the gut, feel amazing instantly. And like all good scams, it feels like it should work.
But here’s the thing no one wants to admit: In 95% of cases, IV vitamin therapy is a glorified placebo wrapped in a sterile saline bag.
Let’s rip it open.
There’s zero high-quality evidence that IV vitamin therapy helps unless you’re deficient, ill or in hospital. Even the BMJ calls it out: “no evidence that these infusions provide any clinical benefit to healthy individuals.”
This is where it gets serious. Pseudo-medical treatments are not risk-free just because they’re trendy.
Risks include:
Worst of all? You distract from real prevention. You sell clients a fantasy: that they can IV-drip their way out of bad sleep, poor diet and stress. You know what builds immunity and energy? Sleep. Nutrition. Exercise. Consistency. Not magnesium in a bag, jabbed into your arm while scrolling TikTok.
Here’s the scammy magic: every IV lounge relies on “I felt better after mine!” testimonials. That’s their whole marketing plan.
…then what you’re feeling is the power of placebo, dressed up in a sterile environment and charged at £200 a go.
IV lounges aren’t regulated like pharmacies or hospitals. Many are run by non-medical entrepreneurs with zero obligation to prove efficacy. It’s the new tanning salon. Instead of UV rays, you’re getting overpriced fluids and Instagrammable lighting.
The irony? The same people who scream “big pharma is evil” are injecting vitamins pushed by multi-million-pound supplement companies. Let that sink in.
In medicine, we don’t just “try things to see.” That’s what got us bloodletting,
heroin as cough syrup and Gwyneth Paltrow’s entire business model.
If you’re serious about patient health, focus on what works:
Let’s talk about what real value looks like.
Legal Threats: The New Clapback Of The Clueless
Aka how ego, jealousy and bad Botox courses lead to pathetic legal letters. So here’s one for you.
I’m sitting there, living my best life, running an academy that’s actually doing well (not just pretending on Instagram while silently screaming into a ring light). Then boom—two legal threats hit me like a dodgy tear trough: dramatic, overfilled and absolutely unnecessary.
And no, I’m not talking about pissed-off patients or actual malpractice. I’m talking about the new favourite weapon of the bitter, the broke and the bothered in aesthetics—the legal threat. Because when your courses aren’t selling, when your ego’s bruised and when your Botox isn’t moving, what do you do?
You don’t fix your shit.
You send a solicitor’s letter.
Threat #1 – The University That Threw Its Dummy Out the Pram
Let’s start with the first gem: a university (no names, but you know the type —postgrad aesthetic course no one wants, held in a windowless room with dry sandwiches and even drier content). They came at me HARD because I was gaspadvertising Botox. Yes, Botox—shock horror—a prescription-only medicine.
Except… I wasn’t advertising it to the public. I was promoting training courses. To medical professionals only. AKA the only people who can legally inject it anyway. You know—the whole point of the course.
But these clowns didn’t bother checking. Why would they? Facts ruin a good tantrum.
They weren’t defending ethics. They were defending enrolment figures.
Their complaint? Thrown out like a baby’s dummy.
My response? Doubled down harder. Made the ads bigger, bolder and added a few passive-aggressive smiley faces just to piss them off. You wanna fight dirty? I’ll fight smart.
Threat #2 – The Toxin Giant With the Fragile Ego
Then came the second one. A toxin manufacturer with the emotional resilience of a damp flannel.
Which—let’s be honest—they only noticed because I was getting traction.
So what did I do? Tried to be reasonable. I messaged, suggested a collaboration. Win-win. Use my platform, my students, let’s do this together.
Their reply? Silence. Not even a “thanks but no thanks.” Just ghosted like a bad Tinder date.
The Real Reason They’re Coming For You.
Let’s get something straight: this wasn’t about legal clarity. This was about pettiness. Jealousy, Control, Losing relevance. When people can’t outwork you, out-teach you, or out-results you… they lawyer up. Because they can’t compete—so they try to contain.
Not the vague copy-and-paste crap. Real clauses. Reviewed by someone who knows their legal onions.
If you bend the rule for one, you’ll be breakdancing for the next five.
Every call, every no-show, every payment, every warning. If you didn’t write it, it didn’t happen.
Practice saying “I understand. Please feel free to contact them. I’ve followed protocol.” Then shut up.
If you feel scared—good. Fear just means you care. But don’t act scared. Because if you give in once, it’s never the last time.
Here’s the Truth They Won’t Say Out Loud
Lesson In Wisdom: Grow A Pair (And A Backbone)
Look—I didn’t curl up. I didn’t cry. I didn’t call my lawyer.
I laughed.
Because when you realise how insecure they must be to even send that threat… it’s almost sad.
I didn’t need legal advice—I needed clarity. Was what I was doing legal? Ethical? Safe? Yep. So I cracked on.
And if you’re reading this and you’ve had one of these nonsense threats or fear you might… here’s your quick win:
Final Wisdom Bomb: Create the News
People are gonna talk. Whether you stay quiet or stir the pot—they’ll talk. So give them something worth gossiping about.
Let the haters become your unofficial PR team.
Get their WhatsApp groups frothing. Get the KOLs rattled. Get the ones who think their CPD certificate makes them immune to competition shaking in their crocs.
Nope. Not a thing.
I’d run those same ads. Use that same name. I’d take the legal threats, laugh and build a bigger business off the back of it.
Because here’s the part they don’t teach you in aesthetics school: The minute they try to take you down… they’ve already admitted you’re above them.
Let’s not mess about—if you’re reading this, you either:
A) Think IV drips are medicine
B) Got a legal letter and nearly wet yourself
Do This:
Why:
Protects you legally. Filters out the Instagram-hypochondriacs. And forces you to stop pretending you’re “boosting immunity” when you’re just rehydrating Karen post-spin class.
Reflection Prompt:
Would you still offer this if the IV drip didn’t look good on Stories?
Why:
You defuse the fear, own the narrative and turn lawsuits into loyalty. Nothing builds a following like honesty + defiance.
Reflection Prompt:
Are you building a business that hides from criticism—or one that creates it by doing something bold?
Do This Now:
Get your treatment list out.
Draw three columns:
A. Evidence-backed & essential
B. Hype-based but harmless
C. Legally risky / scientifically weak / clinically useless
Set a deadline: all “C”s get CUT in 30 days or less. No emotion. No loyalty to trends.
Why:
Your integrity is your moat. And you can’t build that if you’re standing knee-deep in overpriced snake oil and Insta-fad therapies.
If your clinic was raided tomorrow—by regulators, lawyers or just your conscience—would it survive?
Cut the fluff. Sharpen your edge. Lead with evidence.
If they’re not watching you yet, they will be soon.
Coming in the next brutal dose of truth…
If you’ve ever pushed collagen powders or smiled through your own burnout —this one’s for you.
This week, I’m torching more than clinical fluff—I’m calling out the industry’s obsession with looking good over being real.
Yes, we’re talking collagen supplements and the depression no one posts about between jawline reels.
Brace yourself—because I’m coming for the lies we tell patients and ourselves.
Here’s what’s inside:
“Depressed? Mate, You Look Fine.”
The Botox mask slips. I’m going raw on high-functioning depression, hiding behind gym selfies and what it’s like to feel hollow in a life that “looks” perfect. If you’ve ever performed through pain, smiled through the void or judged yourself for feeling low while being “successful”—this is your mirror.
“What to Do If You Want to Stay Legal, Look Good and Not Be Full of Sh*t”
Five ruthless rules to purge your clinic of hype, own your supplement choices and stop being a half-truth influencer with a prescription pad. Placebo collagen—you’ll either prove they work or pack them up. No more riding trends. Time to build trust again.
So Are you ready to get honest—or just keep sipping the overpriced powder and pretending your DMs aren’t full of regret and refunds?
Let’s get to work.
P.S. Got a colleague who thinks they know what they’re doing but still handing out Arnica like it’s gospel? Forward them this newsletter—IF they can handle the truth (cue Jack Nicholson voice: “YOU CAN’T HANDLE THE TRUTH!”).