Running a facial aesthetics business is as much about choosing the *right* patients as it is about providing exceptional treatment. Not every enquiry is a good fit. In fact, some patients can cost you more in stress, time, and brand damage than they’re worth.
In this blog, we’ll identify five red flags to watch out for—and how to address them professionally and confidently.
1. Price Shoppers
These are the DMs that ask, “How much for Botox?” before they even say hello. They’re transactional, not transformational. They don’t value safety, expertise, or results—they value discounts.
Response: “My prices reflect the high-quality products, my advanced training and the exceptional aftercare we provide. If that aligns with what you’re looking for, I’d love to help.”
2. Unrealistic Expectations
These patients come with a filtered photo or celebrity image and say, “Can you make me look like this?” They want dramatic results, fast fixes, or completely unrealistic changes.
Strategy: Use your consultation to explore motivations. Ask, “What result are you hoping to achieve?” Then explain realistic outcomes. If expectations are off, say no.
3. Perpetual Complainers
They’ve had bad experiences at every clinic. Nothing’s ever right. They might say things like, “No one seems to get it,” or “I’m always disappointed.”
Tip: Ask follow-up questions. If the negativity continues or you feel blamed before you’ve even treated them, refer them gently elsewhere.
4. Flaky or Financially Disorganised
These patients cancel at the last minute, arrive late, or ask to pay in instalments unexpectedly. They don’t respect your time or terms.
Set clear policies on booking fees and cancellations. Automate reminders. Protect your diary like it’s your income—because it is.
5. Gut Feeling
Sometimes you just know. Maybe they’re vague, evasive, overly intense, or aggressive. Your instinct matters. Listen to it.
Use this phrase: “I’m not confident I’m the right practitioner for your needs, and I’d rather be honest now than risk disappointing you later.”
Bonus: Use a ‘Patient Fit’ Checklist
Create a short internal checklist to assess fit:
– Do they align with our clinic values?
– Are they emotionally stable and realistic?
– Will they follow aftercare?
BTC’s Red Flag Templates include a full checklist you can adapt to your workflow.
Final Thought:
Saying no is a leadership skill. Protecting your business, your reputation, and your energy is part of your job as a practitioner and business owner.
Next Step:
Download the BTC Red Flag Patient Checklist and Pre-Screening Templates now at: https://www.botulinumtoxinclub.co.uk
