One of the most common goals I hear from new facial aesthetic practitioners is, “I want to make £100,000 a year.” It’s a powerful milestone—but very few actually sit down to work out what that really means.
In this blog, we’ll break down the maths, the mindset, and the model behind achieving that target in a sustainable, strategic way.
Step 1: Define the Goal Clearly
Let’s say your personal goal is to earn £100,000 in profit, not just revenue. First, consider your fixed and variable costs—product, clinic rent, admin, CPD, marketing. You might need to generate around £140,000 in revenue to achieve that take-home.
Tip: BTC’s Income Projection Template helps you visualise this based on your treatment mix.
Step 2: Know Your Average Patient Value
If your average treatment price is £300 and patients typically return twice per year, then your average annual patient value is £600.
To reach £100k, you’d need roughly 170 patients annually: £100,000 ÷ £600 = ~167 patients.
That’s just 14 patients a month.
Step 3: Don’t Obsess Over Volume—Focus on Loyalty
It’s easier to retain 150 patients than constantly find 300 new ones. High churn is exhausting and expensive. Focus on building relationships and repeat bookings.
Tip: Introduce review appointments, loyalty touchpoints, and value-led communication to drive retention.
Step 4: Use Packages and Planning
Offering treatment plans or “Confidence Packages” encourages commitment. You move from being a one-time option to a trusted long-term provider.
Strategy: 3x toxin reviews + a skin booster spread across 12 months = £900+ patient value.
Step 5: Diversify Without Overcomplicating
You don’t need 20 treatments. You need 3–5 core offerings that match your skills and your patients’ goals.
For example:
– Anti-wrinkle injections – Lip or mid-face filler
– Skin boosters
– Light therapies or LED
Each service should solve a key patient problem and be easy to upsell or combine.
Step 6: Track, Reflect, Adjust
Business isn’t linear. Some months will be quiet, others fully booked. Keep a 12-month view. Monitor booking patterns, cancellations, and popular treatments.
BTC’s Monthly Metrics Dashboard makes this easy to track and tweak.
Final Thought:
£100k sounds big—until you break it into bite-size, monthly actions. You don’t need to be famous. You need to be consistent, visible, and valuable.
Next Step:
Download your Income Projection Calculator and Confidence Package Templates now at: https://www.botulinumtoxinclub.co.uk
