Think you need a PhD in persuasion to boost bookings? Spoiler: YOU DON’T. Here are the top 5 SALES MYTHS that are sabotaging your aesthetic practice—and what to do instead:
“LOW PRICES = MORE PATIENTS”
MYTH: Slash your fees and watch ’em flood in.
REALITY: Cheap devalues expertise. Set confident prices and attract clients who VALUE results.
“CLOSE THE DEAL FAST!”
MYTH: Push for the sale in your first convo.
REALITY: Rushed pitches scream desperation. BUILD RAPPORT, listen deeply, then guide them to “yes.”
“EVERYONE’S A PROSPECT”
MYTH: Blanket marketing everywhere = big ROI.
REALITY: Chasing EVERY lead wastes time. TARGET your ideal client—those who already care about aesthetics.
“FEATURES SELLS BEST”
MYTH: Spam them with product specs and tech talk.
REALITY: Clients buy TRANSFORMATION, not hyaluronic acid grade. Speak to their DESIRES: confidence, youth, glow.
“AFTERCARE IS OPTIONAL”
MYTH: Once they pay, you’ve “sold” them.
REALITY: No follow-up = no referrals. NAIL that post-treatment support and watch word-of-mouth explode.
#ClinicGrowth #SalesSavvy #AestheticsBusiness #MythBusting #BoostYourBookings
