If you’re chasing every follow-up, manually emailing aftercare, or relying on memory for reviews, you’re not a practitioner — you’re a one-person circus.
Retention isn’t about charm — it’s about infrastructure. Automated emails. Scheduled reminders. Systemised care pathways.
Contrarian insight? The top 1% of aesthetic businesses aren’t better clinicians. They’re better organizers.
The industry rewards consistency, not chaos. Patients want predictable excellence, not unpredictable brilliance.
Systemise. Delegate. Automate.
Because burnout isn’t a badge of honor — it’s a failure of design.
